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video content


video content

SCROLL DOWN

video content


video content

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Infiniti


Infiniti

Beyond the Numbers Campaign
 

Infiniti


Infiniti

Beyond the Numbers Campaign
 

 

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Cricket Holiday


Cricket Holiday

Cricket Wireless

 

:15 second spots highlighting cricket's holiday promotions.

Cricket Holiday


Cricket Holiday

Cricket Wireless

 

:15 second spots highlighting cricket's holiday promotions.


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Fitbit


Fitbit

THE ALTA NOW HAS HEART RATE

Fitbit


Fitbit

THE ALTA NOW HAS HEART RATE

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#ArmedforAction


#ArmedforAction

Reebok

 

:15 second instagram video teasers, encouraging reebok followers to send us their proof that they're tough enough to test the new nano. users submit their content using the hashtag #armedforaction.

 

#ArmedforAction


#ArmedforAction

Reebok

 

:15 second instagram video teasers, encouraging reebok followers to send us their proof that they're tough enough to test the new nano. users submit their content using the hashtag #armedforaction.

 



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Lil' Dicky Intro


Lil' Dicky

DAVE BURD

Dave and i were lucky enough to share a cubicle during our time at GS&P. We became close friends and I helped him launch his initial album and overarching brand. 

Lil' Dicky Intro


Lil' Dicky

DAVE BURD

Dave and i were lucky enough to share a cubicle during our time at GS&P. We became close friends and I helped him launch his initial album and overarching brand. 

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Lil' Dicky


Lil' Dicky


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Lil'Dicky 2


Lil'Dicky 2


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Lil' Dicky 3


Lil' Dicky 3


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Digital Work


digital concepts

Digital Work


digital concepts

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MF FD Intro


Mother's + Father's Day

digital campaigns for ebay.

 

Developed campaign concept and design toolkit for ebay's online campaigns. oversaw corresponding photoshoots and concepted interactive mother's day ideas to launch ebay's new feed feature.

MF FD Intro


Mother's + Father's Day

digital campaigns for ebay.

 

Developed campaign concept and design toolkit for ebay's online campaigns. oversaw corresponding photoshoots and concepted interactive mother's day ideas to launch ebay's new feed feature.

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eBay MDFD


eBay MDFD


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eBay MD


eBay MD


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eBay FD


eBay FD


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eBay FD


eBay FD


 

Momfessions

An interactive concept to promote the eBay Feed. Users are rewarded with 10% off for sending their digital confessions to Mom. Using the eBay Feed, they can sort through compensating Mother's Day gifts based on the gravity of their misdeed.

 

 
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Momfessions


Momfessions


 

MiniMom

Users start with a base avatar that shares similar interests with their mom, an eBay Feed below will show corresponding gifts. The more users customize the avatar, the more relevant the gifts in the feed become to their mom.

 

 
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eBay MiniMom


eBay MiniMom


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Chinatown Intro


Chinatown Club

Based upon my deep affection and widely-shared love of Chinese food, I began organizing a group of adventurous eaters on a weekly foray into the world of chicken feet and chili sauce that is SF's Chinatown. Both food and adventures are reviewed on our Chinatown Club Tumblr.

 

Chinatown Intro


Chinatown Club

Based upon my deep affection and widely-shared love of Chinese food, I began organizing a group of adventurous eaters on a weekly foray into the world of chicken feet and chili sauce that is SF's Chinatown. Both food and adventures are reviewed on our Chinatown Club Tumblr.

 

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chinatown club


chinatown club


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HuntforthePump


Hunt for the Pump

REEBOK

 

To help launch the new ZPump - an urban running shoe - We challenged people to a first-person digital run through instagram. users followed a path of hidden pumps, for a chance to win the shoes.

HuntforthePump


Hunt for the Pump

REEBOK

 

To help launch the new ZPump - an urban running shoe - We challenged people to a first-person digital run through instagram. users followed a path of hidden pumps, for a chance to win the shoes.

 

 

A RACE THROUGH INSTAGRAM

 

To draw attention to the program we tapped into Reebok’s celebrities and tough fitness influencers on Instagram to promote the starting line of the run. Users followed the tagged link to the starting line account and then searched for the next destination on their run. We used the galleries of different accounts to showcase the streets and sights of the city.

 

 
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HuntforthePump_02


HuntforthePump_02


 

Web Tracker

 

Users who made it to the end of the run were linked to the Reebok website. This link mapped the route they just ran and marked all of the photos they “liked” along the way. People who successfully “liked” each photo with a pump were entered into a drawing to win one of the first pairs of the new ZPumps.

 

 
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HuntforthePump-03


HuntforthePump-03