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video content


video content

SCROLL DOWN

video content


video content

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Nerd Wallet


NerdWallet

Turn to the Nerds Campaign LAUNCH

Nerd Wallet


NerdWallet

Turn to the Nerds Campaign LAUNCH

TURN TO THE NERDS

Looking for a new credit card? TURN TO THE NERDS.
How about a new mortgage? TURN TO THE NERDS.
Loans? TURN - 
Insurance? TO -
 Savings plans? THE NERDS. 

With NerdWallet’s team of experts nerding out over finances all day, 
there’s no need to navigate the choppy waters of financial exploration alone. 

Have a question about your finances?

TURN TO THE NERDS. 

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Cricket Holiday


Cricket Holiday

Cricket Wireless

 

:15 second spots highlighting cricket's holiday promotions.

Cricket Holiday


Cricket Holiday

Cricket Wireless

 

:15 second spots highlighting cricket's holiday promotions.


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experiential


experiential

experiential


experiential

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Honey Bunches of Oats


Honey Brunches of Oats

Brunch pop-up in LA

Honey Bunches of Oats


Honey Brunches of Oats

Brunch pop-up in LA

 

HONEY BRUNCHES OF OATS

Did you know that every Sunday groups of friends get together around the country to share laughs and breakfast food? 
It’s true. 

What’s this magical playdate between friendship and breakfast, you ask? 
It’s called brunch.

As the ultimate crowd pleaser, 
Honey Bunches of Oats wants to know where our invitation is. 
You can’t have a proper breakfast party without flakes, bunches and oats! 
Let’s put the bunch in brunch.

On Friendship day, Sunday, August 5th, we threw our very own brunch bonanza to celebrate the magic of buddies & brunches & bunches. 

Honey BRUNCHES of Oats

 
 
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Digital Work


digital concepts

Digital Work


digital concepts

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MF FD Intro


Mother's + Father's Day

digital campaigns for ebay.

 

Developed campaign concept and design toolkit for ebay's online campaigns. oversaw corresponding photoshoots and concepted interactive mother's day ideas to launch ebay's new feed feature.

MF FD Intro


Mother's + Father's Day

digital campaigns for ebay.

 

Developed campaign concept and design toolkit for ebay's online campaigns. oversaw corresponding photoshoots and concepted interactive mother's day ideas to launch ebay's new feed feature.

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eBay MDFD


eBay MDFD


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eBay MD


eBay MD


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eBay FD


eBay FD


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eBay FD


eBay FD


 

Momfessions

An interactive concept to promote the eBay Feed. Users are rewarded with 10% off for sending their digital confessions to Mom. Using the eBay Feed, they can sort through compensating Mother's Day gifts based on the gravity of their misdeed.

 

 
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Momfessions


Momfessions


 

MiniMom

Users start with a base avatar that shares similar interests with their mom, an eBay Feed below will show corresponding gifts. The more users customize the avatar, the more relevant the gifts in the feed become to their mom.

 

 
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eBay MiniMom


eBay MiniMom


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Chinatown Intro


Chinatown Club

Based upon my deep affection and widely-shared love of Chinese food, I began organizing a group of adventurous eaters on a weekly foray into the world of chicken feet and chili sauce that is SF's Chinatown. Both food and adventures are reviewed on our Chinatown Club Tumblr.

 

Chinatown Intro


Chinatown Club

Based upon my deep affection and widely-shared love of Chinese food, I began organizing a group of adventurous eaters on a weekly foray into the world of chicken feet and chili sauce that is SF's Chinatown. Both food and adventures are reviewed on our Chinatown Club Tumblr.

 

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chinatown club


chinatown club


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HuntforthePump


Hunt for the Pump

REEBOK

 

To help launch the new ZPump - an urban running shoe - We challenged people to a first-person digital run through instagram. users followed a path of hidden pumps, for a chance to win the shoes.

HuntforthePump


Hunt for the Pump

REEBOK

 

To help launch the new ZPump - an urban running shoe - We challenged people to a first-person digital run through instagram. users followed a path of hidden pumps, for a chance to win the shoes.

 

 

A RACE THROUGH INSTAGRAM

 

To draw attention to the program we tapped into Reebok’s celebrities and tough fitness influencers on Instagram to promote the starting line of the run. Users followed the tagged link to the starting line account and then searched for the next destination on their run. We used the galleries of different accounts to showcase the streets and sights of the city.

 

 
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HuntforthePump_02


HuntforthePump_02


 

Web Tracker

 

Users who made it to the end of the run were linked to the Reebok website. This link mapped the route they just ran and marked all of the photos they “liked” along the way. People who successfully “liked” each photo with a pump were entered into a drawing to win one of the first pairs of the new ZPumps.

 

 
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HuntforthePump-03


HuntforthePump-03